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Location: Lakewood, NJ
Salary: $150,000
Our client, a successful eCommerce company, is looking for an eCommerce Marketing Manager to be responsible for developing and executing a comprehensive eCommerce marketing strategy through email marketing, Google AdWords, PPC, SEO, etc. to drive revenue growth and support the company's overall business objectives.
The ideal candidate will be responsible for developing a comprehensive marketing strategy for the company's online sales channel, which may include email marketing, social media advertising, search engine marketing, and other online advertising channels.
Responsibilities:
- Designing, implementing, and managing eCommerce marketing strategies and campaigns, as well as analyzing campaign success to optimize performance and maximize ROI
- Optimizing website content such as product descriptions, landing pages, and website layout to increase conversion rates and customer engagement
- Developing and executing email marketing campaigns to reach and engage customers and increase sales
- Overseeing the creation and distribution of content across the company's online channels, as well as managing the company's social media and content marketing strategy
- Collaborating with other teams, such as product development, customer service, and sales, to ensure that the company's eCommerce marketing efforts are in line with overall business objectives
- Managing the eCommerce marketing budget and allocating resources to ensure that campaigns are executed successfully and achieve the desired results
Qualifications:
- 4+ years of experience in eCommerce marketing, with a proven track record of driving sales and revenue growth through online marketing channels
- Demonstrates a strong understanding of digital marketing, including email marketing, search engine marketing, social media advertising, and content marketing
- Ability to develop creative marketing campaigns and content that resonate with the company's target audience and drive engagement
- Proficient in using eCommerce platforms, web analytics tools, and other digital marketing tools to execute and analyze campaigns
- Ability to communicate effectively with team members, stakeholders, and vendors to ensure that eCommerce marketing initiatives align with overall business objectives
- Knowledgeable about the latest eCommerce trends, best practices, and technologies, and be able to identify opportunities for the company to improve its online sales channel